Website Design

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Make your website and Blog posts come alive

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Although content should always be your main focus when creating a web page or blog, it is important that your page also be visually appealing to attract a readers attention.

Using your own images is a great way to personalise your website but this is not always possible. Images can drive home a point or clarify a message, or even show the funny side of your message to keep the reader engaged.

Often you only have a few seconds to attract a reader and the use of a well placed image can be a great way to do this. There are many stock images and graphics sites available and you should when possible, and of course affordable, use these as I do.

Graphicstock have recently introduced an offer which I have taken up and thought I would share. Unlimited downloads from their catalogue for just $99 a year. So if you have a need for images I would check this offer out.

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Website Health Check

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Website Health Check

Your website is one of the most important parts of your business, it should be working for you 24/7. How can you ensure that it is working effectively. Whilst the visual appeal of a website is desirable, without the proper design, structure and content your website may receive little traffic. Reasons for this may differ from the incorrect title structure and url definitions making it hard for Search Engines to read. The content and keywords may not be working effectively to maximise traffic, spelling, social media and linking may not be up to scratch. You may be spending money one one part of your website when investment might be better made elsewhere such as content or structure.

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Steps to improve your Home page

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Steps to improve your Home page

The home page of your website is most likely the first impression visitors will get of your business. It is important to make it a good first impression, but you also need it to work hard for you. To do this you should include several of the techniques below to help you avoid that dreaded “bounce” rate going up and missed opportunity to convert a visitor into a customer.

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To SEO or not to SEO, that is the question

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To SEO or not to SEO, that is the question

We are often asked here at Twenty07 about Search Engine Optimisation (SEO) and how much time and money should be spent on it. From experience dealing with sole owner business and smaller companies where money is always an issue I think several things need to be taken into consideration.

SEO done purely to obtain search engine rankings can lead you down the garden path. Google in particular is very sophisticated in identify the quality of a website.