Your website is one of the most important parts of your business, it should be working for you 24/7. How can you ensure that it is working effectively. Whilst the visual appeal of a website is desirable, without the proper design, structure and content your website may receive little traffic. Reasons for this may differ from the incorrect title structure and url definitions making it hard for Search Engines to read. The content and keywords may not be working effectively to maximise traffic, spelling, social media and linking may not be up to scratch. You may be spending money one one part of your website when investment might be better made elsewhere such as content or structure.
We are often asked here at Twenty07 about Search Engine Optimisation (SEO) and how much time and money should be spent on it. From experience dealing with sole owner business and smaller companies where money is always an issue I think several things need to be taken into consideration.
SEO done purely to obtain search engine rankings can lead you down the garden path. Google in particular is very sophisticated in identify the quality of a website.